BMW has created a "pedestrian safety" website, "instructing" children (read: blaming children who are hit) to wear fluorescent vests or armbands when walking on the sidewalks and when crossing streets.
On the face of it, this sounds like something responsible. In reality, this is victim blaming. The goal of the website is to say, "They should have been more visible," to children who are injured or killed by speeding drivers.
If you disagree, please note that drivers of BMW, Mercedes and other expensive cars are known to be amongst the worst drivers, to be those who speed the most and have the least regard for traffic lights and crosswalks.